Dan’s forthcoming book, “Predictably Irrational: The Hidden Forces that Shape Our Decisions”


Guest: Dr. Dan Ariely, Visiting Professor of Marketing, Fuqua School of Business, Duke University

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Dr. Dan Ariely, Visiting Professor, Fuqua School of Business, Duke University

Dan’s MIT home page

“Predictably Irrational” – Dan’s book, to be released February 19, 2008

Click to Download: Radio In Vivo January 30, 2008

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